Insights become a clearer decision hub

What this solves

Analytics and advertising platforms often report different conversion totals, while rolling observations make it difficult to revisit what was true for an earlier period.

What changed

• Compare Google Analytics outcomes with Meta and Google Ads attribution without combining unlike results.
• Catch Highlights and saved Takeaways first, before moving into the detailed Decision Overview.
• See paid spend, the exact blended-CAC calculation, observed outcomes and attributed conversions together.
• Scan compact active-campaign cards with status, spend, conversions and CPA, with each channel's winning active campaign highlighted in gold.
• Connect Meta Ads or Google Ads directly from Data Explorer when a channel is missing.
• Review Funnel, Events & Tracking, and Advertising Takeaways with saved scheduled and manual history.
• Open a saved Takeaway period on Data Explorer and keep that same frozen period in its shared report.
• Choose a reporting cadence and primary Analytics outcome when you have company-admin access.
• Work with consistently aligned controls across the platform and clearer AI Assistant knowledge actions.

Where to find it

1. Open Insights.
2. Select Data Explorer.
3. Start with Highlights and Takeaways for the most important findings.
4. Review Decision overview for CAC inputs, channel attribution and highlighted campaign winners.
5. Open History in Takeaways to revisit an earlier period or include it in a shared report.
6. Use the Meta Ads or Google Ads connection prompt when a channel is not connected.

Useful for

• Finding gaps between website purchases and ad-platform attribution.
• Identifying the strongest active campaign in each advertising channel at a glance.
• Understanding exactly which spend and Analytics outcome produced blended CAC.
• Reviewing and sharing tracking and funnel recommendations from an earlier period.
• Keeping company knowledge updates clear and easy to confirm.