# Insights become a clearer decision hub

> Checkgrow now makes it easier to compare website outcomes with advertising results, recognise winning campaigns and turn that evidence into practical next steps.

Version: v1.553
Date: 2026-08-15
Source: https://doc.checkgrow.com/changelog/v1-553-insights-become-a-clearer-decision-hub

## What this solves

Analytics and advertising platforms often report different conversion totals, while rolling observations make it difficult to revisit what was true for an earlier period.

## What changed

- Compare Google Analytics outcomes with Meta and Google Ads attribution without combining unlike results.
- Catch Highlights and saved Takeaways first, before moving into the detailed Decision Overview.
- See paid spend, the exact blended-CAC calculation, observed outcomes and attributed conversions together.
- Scan compact active-campaign cards with status, spend, conversions and CPA, with each channel's winning active campaign highlighted in gold.
- Connect Meta Ads or Google Ads directly from Data Explorer when a channel is missing.
- Review Funnel, Events & Tracking, and Advertising Takeaways with saved scheduled and manual history.
- Open a saved Takeaway period on Data Explorer and keep that same frozen period in its shared report.
- Choose a reporting cadence and primary Analytics outcome when you have company-admin access.
- Work with consistently aligned controls across the platform and clearer AI Assistant knowledge actions.

## Where to find it

1. Open **Insights**.
2. Select **Data Explorer**.
3. Start with **Highlights** and **Takeaways** for the most important findings.
4. Review **Decision overview** for CAC inputs, channel attribution and highlighted campaign winners.
5. Open **History** in Takeaways to revisit an earlier period or include it in a shared report.
6. Use the Meta Ads or Google Ads connection prompt when a channel is not connected.

## Useful for

- Finding gaps between website purchases and ad-platform attribution.
- Identifying the strongest active campaign in each advertising channel at a glance.
- Understanding exactly which spend and Analytics outcome produced blended CAC.
- Reviewing and sharing tracking and funnel recommendations from an earlier period.
- Keeping company knowledge updates clear and easy to confirm.