Sharper competitor monitoring, targeting and content trends

What this solves

Teams need to decide which competitors deserve recurring attention, describe markets consistently and turn reliable trend sources into useful content ideas without sorting through broken or repetitive results.

What changed

• Choose which approved competitors participate in recurring ad monitoring.
• Company administrators can use a monthly schedule or opt into weekly monitoring.
• Build ICP geographies with searchable countries, regions and markets that stay aligned with Sales searches.
• Radar filters weak or broken article links and highlights seven company-aware content opportunities.
• Insights and conversion-event views present key signals and funnel details more clearly.
• Buttons, popovers and related controls are more consistent across the platform.

Where to find it

1. Open Competitors to review monitored companies and ad tracking settings.
2. Open Knowledge Center → ICPs to select countries, regions and markets.
3. Open Radar → Trends to review current articles and recommended content directions.
4. Open Insights to explore the improved conversion-event views.

Useful for

• Keeping competitor monitoring focused and predictable.
• Creating accurate ICPs for international and regional markets.
• Turning current industry signals into relevant content ideas.
• Reviewing marketing and conversion data with less visual noise.