v.1.588
Influencers becomes a campaign channel you can measure
Creators now sit in a campaign beside Meta and Google, with a budget their fees draw down and results that arrive on their own.
Social MediaCampaigns
What this solves
- A shortlist ended at "Working with". Once a creator published, nothing about that post reached your reporting.
- Creator spend sat outside the campaign budget, so the one channel you pay a flat fee for was the one you could not see beside the rest.
What changed
- Record what was agreed — deliverable, fee, currency and status — from the campaign or the creator, and get the trackable link in the same step.
- We find the posts. Creators on a live collaboration have their profile re-read daily, and anything published during the deal is offered with its numbers already on it. Pasting a link still works.
- Results arrive on their own — views, likes, comments, shares and saves, read daily for two weeks then weekly to three months, kept as a history rather than one number that overwrites itself.
- Influencers is a channel. Give it a budget and creator fees draw it down — planned, committed and remaining — while the reach delivered feeds the same campaign funnel as every other channel.
- What the reach really cost — fees against views, as a cost per thousand people reached, beside what you planned.
- See what went out without leaving the campaign — every post on it, newest first, with the creator on each row.
- Honest about what cannot be counted. LinkedIn publishes no view count for someone else's post and a photo post has no plays, so the reach figure always says how many posts it covers. For the rest, enter the numbers yourself.
- Tracking a post costs 3 Grow Credits, once, covering all three months. Finding posts and every reading are free, and a link we cannot read costs nothing.
Where to find it
- Sidebar → Social Media → Influencers, then any creator's Posts tab.
- Campaigns → open a campaign → Creators, and the Influencers channel on Strategy.
Useful for
- Marketing managers who need creator spend and results beside their paid channels.
- Founders running collaborations who want the numbers without chasing anyone for a screenshot.
About Checkgrow
Checkgrow is the AI-native growth marketing platform for small and mid-sized companies. Campaigns now treat creators as a real channel, with budget, delivery and results measured the way paid media is, so influencer marketing stops being the line nobody can report on. Learn more at