# Competitor discovery that finds the right companies — and their social profiles

> Checkgrow now finds your real competitors, verifies each one's website, and reads their Instagram, Facebook, LinkedIn and TikTok pages — starting with the company's own site.

Version: v1.589
Date: 2026-09-17
Source: https://doc.checkgrow.com/changelog/v1-589-competitor-discovery-that-finds-the-right-companies-and-their-social-profiles

## What this solves

Competitor lists could include your own company, a sister company abroad, the same competitor twice, a wholesaler, or a company from another industry — all labelled "global leader". Social pages were often missing even for household names, and a weak name search could save the wrong account.

## What changed

- **Your own company and its group are never suggested as competitors** — subsidiaries, sister companies and franchise partners included.
- **Every suggestion is a real company with a working website**, checked before it is shown; directories, dead pages and namesakes are filtered out, and one business appears once.
- **Local rivals first, then the international leaders that actually sell in your market**, each labelled direct, indirect or leader on evidence, with a one-line reason.
- **Brands are matched with brands, retailers with retailers, software with software.** A shop that stocks your product is not your competitor; the brands beside yours on its shelf are.
- **Social profiles come from the company's own website first**, so a competitor that links its pages in the footer is fully covered at once. When the site comes up short, we search each platform, then the web — for all four platforms.
- **We check before we save.** A profile commits only when the evidence backs it up; a weak match is offered as a suggestion. A profile saved without confidence can be replaced later; anything you entered yourself is never overwritten.
- **TikTok is shown for every competitor**, and profiles appear in a moment when we have already read the site.

## Where to find it

Open **Competitors**. New suggestions arrive with a reason and a verified website; approve the ones you want tracked. Select any competitor to see its social icons under the website — when something is still missing you will see **Find profiles**, or you can paste a URL by clicking the faded icon.

## Useful for

Anyone setting up competitor tracking, anyone whose list has been carrying the wrong names — or their own — and anyone comparing social presence with the competition.