Competitor window: Back works, every name opens, ads and history you can actually read

What this solves

Pressing Back after opening a competitor's ads took you out of Competitors entirely. Clicking a competitor's name opened its window in one place and did nothing in another. In the window, ads could only be looked at, not opened; the history clipped its sentences with "…" and offered a bare link like "openai.com" that did not say what it did. The posting-rhythm chart labelled your own company "Your company" with no logo.

What changed

• Back behaves. Opening a competitor, or its ads, is a step you can step back from; closing the window and pressing Back leaves the page as you would expect.
• Every name opens the window — in the table, in the card view, in the changes feed and in the ads analysis. Companies that only exist as an advertiser trace no longer appear as if they could be opened.
• The window reads top to bottom: Overview, Website, Ads, LinkedIn, Instagram, History. The Overview now starts with the competitor's three latest changes and a link to the full history.
• Ads are interactive. Click any ad to see the full creative, the complete copy, the call to action that leads to its landing page, and a link to the public ad library.
• History you can read. Click a clipped sentence to expand it; every link now says what it does — Open page for a changed page, Read more for a published story.
• Posting rhythm shows your company by name, with your logo, next to the competitors it is compared with.
• Removed the "What we check" tab and the "See active ads" button from the window — both duplicated what the Ads tab and History already show.

Where to find it

Open Competitors. The changes feed, the card and table views, the posting-rhythm chart and the competitor window are all on the same page.

Useful for

Anyone who reviews competitors regularly and wants the page to behave like the rest of the browser: open, look, go back.