Competitors is faster to read, and the comparison follows you

What this solves

A month of competitor activity took eleven screens to read: every row carried a button, a badge and a timestamp identical on all of them. Opening a competitor showed a long profile about them and nothing about you — the comparison sat in one tab and vanished the moment you looked elsewhere. Several places also showed the wrong company's logo.

What changed

• What changed reads as a digest. One line per change — who, what, and where it came from. A line that does not fit can be opened.
• Filter by the kind of change. Price moves, shipped features and published articles each have their own colour and filter, used the same way on the dashboard and in the list.
• The comparison travels with you. Opening a competitor puts your numbers beside theirs in a panel that stays on screen whichever tab you read. Each figure is stamped with the day it was read, and a channel not measured on both sides says so rather than guessing a gap.
• Only real facts are shown. Where the research found nothing the field is left out rather than filled with "Unknown", and a sentence stored three times appears once.
• Correct logos, everywhere. Meta advertising carries the Meta mark instead of Facebook's, Instagram and LinkedIn look the same across the app, and icons that were silently missing now load.
• Numbers and dates follow your language in all five languages.
• Any competitor can be linked. Opening one puts it in the address bar, so it can be shared or bookmarked, and the back button behaves.
• The list works without a mouse, and removing a competitor asks in the app's own dialog rather than the browser's.
• Ask the assistant how you compare on each channel, what a competitor says and charges, and the themes running across the market.

Where to find it

Open Competitors. The What changed tab holds the digest; the comparison appears as soon as you open any competitor.

Useful for

Anyone who checks on competitors regularly and wants the answer without reading a dossier.