# Competitors now watches their websites and tells you what changed

> Checkgrow re-reads each competitor's key pages on a schedule and reports only changes that matter: a new product, a price move, a rewritten homepage.

Version: v1.589
Date: 2026-09-17
Source: https://doc.checkgrow.com/changelog/v1-589-competitors-now-watches-their-websites-and-tells-you-what-changed

## What this solves

Competitor information was gathered once, when you added the competitor, and never again. Nothing could be reported as "changed" because nothing was measured twice, and opening a competitor said nothing about how you compare.

## What changed

- **Website checks.** Every competitor's homepage is read on a schedule; those you follow closely also get their pricing, product and article pages. A change is reported only when it genuinely matters: a rotating testimonial is ignored, a new pricing tier is not.
- **A 30-day recap from day one.** Before any monitoring history exists, Checkgrow reports what each competitor publicly launched, announced or published in the last 30 days — each item with its source and that source's own date. Things they announced are labelled as such, never as something we detected.
- **The dashboard leads with what moved.** Recent changes come first, then **Where you stand**: your rank, gap to the leader and distance from the median per channel.
- **What we check.** One panel for all five channels — websites, LinkedIn page, Instagram, LinkedIn ads, Meta ads — with what was measured and when it was last read.
- **Who is advertising.** A plain answer per competitor per platform: advertising, checked and running nothing, or no page for us to read. A competitor with no ads no longer looks like one we never checked.
- **Every competitor opens with a comparison** — your numbers next to theirs, per channel, dated.
- **Ask the assistant.** "What has X been doing lately?", "which competitors run ads?", "are we watching their site?" — answered from the same checks, with sources.
- **Numbers that no longer overstate themselves.** New ads are counted from when the platform says they started, so a first scan no longer reports a back catalogue as this week's news. Each creative is counted once. An ad stops being Active once a check finds it gone.

## Where to find it

Open **Competitors**. The Dashboard tab leads with what moved; comparisons and watched pages sit inside any competitor; **What changed** is its own tab.

## Useful for

Teams who need to know when a competitor moves — a price change, a launch, a campaign — without checking a dozen sites.