The competitors dashboard now says when it is still looking

What this solves

Approve a set of competitors and the dashboard used to greet you with a wall of empty states: "Nothing meaningful moved", "No competitor is measured on this channel yet", "14 we cannot check", "No competitor ads collected yet". All of that while their websites were being read and their ad libraries were queued to be checked. Three different situations looked identical: we have not looked yet, we looked and found nothing, and we cannot look. Only the last two are real results.

What changed

• Every card knows when work is in flight. The change feed, the "Where you stand" strip, "Who is advertising" and the ads analysis each show a shaped placeholder and one live sentence with real counts — "Reading 9 of 14 websites", "Checking ad libraries · 7 checks still to finish" — so the page visibly advances as research completes.
• "No page to check" is only said once we have finished looking. A competitor whose pages are still being found now reads "Finding their page". A queued check reads as queued, with a moving mark, rather than as an absence.
• The advertising overview counts honestly. The single grey "we cannot check" bucket is split into being checked, checked and running nothing, failed and retrying, no page to check, and not checked yet — and only the ones that apply are listed.
• "Nothing found" now means it. When checks have finished and a competitor is running no ads, the dashboard says so as a result: "We checked 5 ad libraries — nothing is running right now."
• The What changed tab does the same. While research runs it says it is still getting to know your competitors, rather than that nothing changed.

Where to find it

Competitors › Dashboard, and the What changed tab, from the moment you approve competitors until research completes.

Useful for

Anyone approving a new competitor set and deciding, in the first ten minutes, whether the product is working — now the answer is visible on the page.