The fit score explains itself

What this solves

The fit score is the fastest way to judge a creator, but a number on its own does not say why it is a 90 or a 40 — and the old hover text packed the definition and four values into a single run-on sentence that nobody could read at a glance. Deciding which creator to approach meant opening each profile just to see what was dragging a score down.

What changed

• Hovering or focusing a fit score opens a panel with the score, its verdict — Strong fit, Worth a look, Weak fit — and the plain-language definition.
• The four measurements behind the score each get a labelled bar: right audience, right place, content matches your offer, still active. One glance shows which one is pulling the score down.
• The panel says the score comes from an AI reading of the profile and recent posts, so nobody mistakes it for a platform metric.
• Creators that have not been scored yet say so instead of showing an empty breakdown.
• The panel is placed to stay fully on screen, including on a phone, and reads in all five interface languages.

Where to find it

Social Media → Influencers. Hover the score on any creator card, or on the score at the top of a creator's profile.

Useful for

Marketers shortlisting creators, and anyone who has to justify why a creator made the list.