Creatives: one conversation, one button

What this solves

• The old create screen was a chat one moment and a form the next.
• Finished pictures came with Keep, Pass and Edit buttons; the next step was never obvious.

What changed

• One button, with the mode on it. The box holds your sentence and a Make button; its arrow switches to Chat, where nothing is made.
• Context beside the conversation. Everything the pictures are made from sits in one panel: your pictures, products, offers, rivals' ads and posts, campaigns, moments, trends and links.
• Paste a link or a post. A product page brings its name, price, dates and pictures; an article its summary; a LinkedIn or Instagram post goes to Saved.
• Your sentence reaches the picture unchanged, word for word, in your language. A line you dictate is rendered as written; otherwise the picture decides its own words, and every sentence stays with the creative.
• Several pictures are made together from one render. The model decides headline, button and layout; only your logo, colours and typeface travel.
• Open a picture: everything in one place. A picture opens in a window over the conversation: every picture made on the left, the picture and its versions in the middle, where you drag over a part to point at it and pick the version used, and on the right what you can do with it: send to a campaign, schedule a post, download, make more like it, hide. One box below changes the picture.
• Keep, and hide what you don't want. Keep makes a picture the creative's cover. Hide takes it out of the set and the Library without deleting it: it waits under "Hidden" with Restore beside it and is never put on a post.
• The places around the conversation. Conversations are listed as the pictures they made, with a name, a count and where each went; the list folds to a strip of covers. Creatives groups pictures by the conversation that made them, under one row of controls. Sources is two tabs again, Media and Saved, each one row over bare tiles.

Where to find it

Creatives → Create.

Useful for

• Teams that attach a product shot and a rival's ad, get three statics, then point at one and say what changes.