Creatives: say what you want, show what you have

What this solves

Making a picture used to mean a brief with a dozen settings, and the result still missed what mattered: an uploaded product photo was treated as a style reference, the price you had in Knowledge never reached the picture, and the words were invented at render time in a guessed language. In the worst case a promo built from a competitor's ad came back showing the competitor's product.

What changed

• Every picture you attach is looked at. A product cut-out becomes *the product* (reproduced exactly), a person *the person*, an ad *the layout to follow*. The plan card shows each role; one tap changes it.
• The plan card. Above the composer, five plain lines: what it is about, what it is made from, the offer, the language and the headline — each editable inline — plus the count, format, shape and price of the run.
• Four chips, nothing behind a gear. Static or carousel, the shape, how many, words on or off. The look is the image model's job; the brand is always your kit.
• The price comes with the product. When an attached product is in your Knowledge, its price and validity land on the picture as a badge.
• The words are written before the picture, in your company's language, as a headline the picture renders exactly. Product name, price and validity are slots of their own.
• A sentence makes the pictures. "Make 3 statics for this wrench with its price" writes the plan and starts the run. Attach a picture in the same message and the plan card shows first; the Make press starts the run.
• A competitor's ad attached as the layout contributes its arrangement only — never its product, words or colours.

Where to find it

Creatives → Create. The plan card sits above the composer of every thread; the four chips are on the composer bar.

Useful for

Anyone making feed or story creatives from a product photo, a competitor's ad or a campaign — especially retail teams whose creatives carry a price.