The Context panel answers a click

What this solves

• It looked like a control and behaved like a picture. While empty, the panel cycled through the kinds of thing that can go in — a product photo, a pasted page, a rival's ad, an offer, a campaign, a moment, a trend — and clicking any of them did nothing. The only way in was the "+" on the writing box, elsewhere on the screen.
• A picture could not be looked at. It appeared as a small tile, with no way to see it full size and check it was the right one.
• A source that came from a page could not be opened. A pasted product page or a rival's post sat there with no way back, so checking a price meant finding the link again by hand.
• A full panel had no way in at all. The moment the first source landed, the panel lost the only thing that could be pressed.

What changed

• The empty panel opens the "Add to the context" window when pressed, on the kind it is showing at that moment — press it while it offers "A campaign" and it opens on your campaigns.
• A picture opens in the full-size viewer, with download and, where it came from a page, a way through to that page.
• A source that came from a page — a pasted link, a rival's post — opens that page in a new tab, so the conversation stays where it was.
• The header keeps an add button once the panel holds things, so adding a second source is the same gesture as the first.

Where to find it

Creative Studio → Create, in the Context panel to the right of the conversation. On a phone and a tablet it is the same panel inside the Context sheet.

Useful for

Anyone building creatives from real material — a product page, an offer, a competitor's ad — who wants to check what is going into the picture before spending credits.