The options are yours to describe, and Sources keeps what you find
Creatives now writes the different ways your idea could be pictured, in words you can read and change — and everything you bring into a brief is kept in Sources.
What this solves
Every run made nine pictures: three fixed "looks", three times each — the same three whatever the brief was about, and what each one meant was never written down.
What changed
- The takes are written for your brief. For a post about the top three channels you get takes like *The three side by side* or *One hero channel, two behind it*, each with a sentence saying what the picture is. Edit one, write your own, or add a familiar one back with a tap. Three takes and one picture of each is the new normal. - The shape follows the format. Pick a video and a video's shapes are offered, one chosen. - Keep, pass, or change your mind. Both answers are spelled out under every option, and pressing the one you gave takes it back. Any option opens at a size you can judge. - Point at part of a picture properly: draw the selection, move it, resize it. - Save a rival's ad or post for later. One button wherever their work is shown. What you save remembers what it said, so a brief made from it carries their angle, not just their name. - Paste or drop anything into the conversation. A picture joins your media, a long paste becomes a document named after its first words, and a file is read into the brief. All of it is listed in Sources. - See what a brief is working from, above where you type. Every picture and saved post it will use, each openable at full size with the words it came with, and removable. Mark an uploaded picture as your product and it is reproduced exactly. - Steps say what opens them — *after Generate*, *after you keep one*.
Where to find it
Creatives → Create, at the Review step. Saving a rival's work: the bookmark on any competitor ad or post. What you saved and uploaded: Sources.
Useful for
Anyone who wanted a fourth idea rather than a fourth copy of the same one, and anyone who found a competitor's ad worth answering with nowhere to keep it.
About Checkgrow
Checkgrow keeps a company's knowledge, competitors, campaigns and Creatives in one place, so the people doing the marketing spend their time deciding what to make rather than filling in forms about it.