One post window for the Calendar and Creatives, with captions written in your brand's voice

What this solves

A post used to look different depending on where you opened it: a side panel on the Calendar, a separate composer for new posts and another window in Creatives. Captions could only be written three at a time, pictures sometimes appeared only after a page reload, and the post preview showed an initial instead of your brand.

What changed

• One post window. New posts, existing posts and pictures sent from Creatives all open the same window: channels, caption, pictures and date on the left, and the post as the channel will show it on the right.
• Approval stays on the Calendar. Creatives only ever adds a draft. A post is approved, scheduled or posted now from the Calendar, and a draft post can be deleted there.
• Captions with versions. Keep several versions of a caption side by side. The AI can write one caption from your notes, polish or shorten what you wrote, add hashtags, or offer three different angles. A rewrite changes only the version you are on, with Undo.
• Your brand in the preview. The preview shows your connected account's picture or your company logo, and your company name exactly as it is written.
• Pictures appear as they are made. A new set shows its placeholders straight away, each with its own progress, and fills in without a reload.

Where to find it

Calendar → Add → Social Media, or open any post on the Calendar. In Creatives, open a picture and choose Put on the calendar.

Useful for

Marketers and founders who plan social posts on the Calendar and make their pictures in Creatives.