Insights Data Explorer: a weekly ads briefing, a top-to-bottom funnel, and a Google login that stays connected

What this solves

Takeaways were a wall of cards that said nothing about what happened inside the ad accounts. Managers running several companies from one Google account were logged out of Google Analytics every few days.

What changed

• Highlights is a funnel. Reach → Engage → Convert, one card per priority event with its change, source / medium, top campaign, landing page and revenue.
• Takeaways is a briefing feed. Each takeaway is a message from Checkgrow Insights: a headline, then one report per channel with a small KPI row and a written read that separates platform-claimed results, conversions on your primary Analytics outcome and blended cost per acquisition. A Measurement section flags tracking gaps; account changes, new creatives and next steps close it.
• Open any briefing in place. Older takeaways and the History list expand the chosen report inside the feed; the page keeps your dates and data. Buttons open the report in a lightbox or download it as a PDF on the Checkgrow template. The box under the feed sends a question to the AI Assistant with the period attached.
• Winning ads, explained. On Advertising, the top ads by attributed conversions carry a full KPI set and a comparison with the period's other ads. After every refresh Checkgrow reads the ads live from Meta and Google Ads and writes why the winners win, with patterns, next moves and caveats, kept as a history.
• Decision overview gains deltas, one campaign table across Meta and Google Ads and an Account activity column. Funnel Reporting adds paid reach, interactions, landing pages and cost per stage, plus a Funnel note that flags holes in the funnel or the tracking.
• Sources gains LinkedIn; hovering Others shows what is inside. Highlights and winners use the Checkgrow purple, not yellow.
• Google stays connected. Disconnecting one company no longer logs out its sibling companies, a transient hiccup no longer shows as "reconnect", and one reconnect repairs every company on that Google login.

Where to find it

Insights → Data Explorer.

Useful for

Marketers who want one screen for "what happened, why, what next", and managers with several client accounts.