Clearer reports and more useful ad reviews

What this solves

Reports could repeat the same information, crowd smaller cards and leave too little room for takeaways. Missing optional reporting support could also hide otherwise available Analytics data.

What changed

• Takeaways focuses on one report, with earlier reports available in History and more space for the selected briefing.
• Funnel Reporting shows stage totals and volume ratios; Highlights explains selected events and their traffic drivers. Stage details are available from information icons.
• Data Explorer keeps standard data available independently of optional custom measures. Revenue, purchase revenue and event value have distinct labels; unavailable amounts stay unknown rather than becoming zero. Revenue setup guidance is close at hand.
• Winning ads and creative analysis share one view. Available AI feedback explains measured results, creative hypotheses and suggested next steps inside each card.
• Ads to improve compares ads within the same campaign. Watch candidates, pause-review candidates and already-inactive examples are distinguished. Recommendations never pause an ad automatically.
• Campaign cards show useful performance measures and open their detail panel or Meta. Ad previews preserve their proportions and can be enlarged; the existing AI Assistant can analyse the selected campaign or ad.
• Detailed Google reporting supports separate channel, keyword, search-term, region, placement and product views where collection is enabled and data is available. Coverage and unavailable reports are clearly identified.

Where to find it

Open Insights, then Data Explorer or Advertising. Use History in Takeaways to choose an earlier briefing and Open creative to inspect an ad.

Useful for

Marketing teams comparing campaign performance, reviewing creative ideas and checking whether website outcomes match their advertising expectations.