Grow: your AI assistant on every page

What this solves

Asking the AI used to mean leaving your work: AI buttons opened the AI Assistant page, and the report you were looking at disappeared while you talked about it.

What changed

• Ask Grow, from anywhere. A new button in the header, or Ctrl+J (⌘J on a Mac), opens Grow on any page.
• One chat, three sizes. Grow docks beside the page (drag its edge to resize it), expands over it, or moves to the full AI Assistant page. A reply keeps writing while you resize or close it.
• It knows where you are. Grow works with the data of the page you are on, and follows you when you move to another page.
• Point at anything with @. Type @ or use + to bring a task, campaign, competitor, their ad, a persona, product or insight into your question; Grow reads that exact item. The model and the answer language sit in the message box.
• More room for the answer. An empty Grow shows your recent chats and questions worth asking here.
• Ask without leaving. AI buttons in Knowledge, the Knowledge Graph, Insights, ads and Creative Studio now open Grow beside the page.
• Every page reads the same way. The main pages share one header: the menu item's icon and name, a line on what the page holds, its buttons on the right. Titles match the menu, so Team Tasks is Tasks and Competitive Landscape is Competitors.
• One way to say AI. The AI Assistant menu item is now Grow, and AI buttons share four words (Ask Grow, Edit with Grow, Generate, Refresh) and one dotted icon.
• Smaller fixes. Each browser tab names its page, news titles show "&" correctly, and Insights opens on its first tab.

Where to find it

• Ask Grow in the header, on every page, or Ctrl+J / ⌘J.
• Grow's own buttons: new chat, history, expand, open in AI Assistant, close.
• + in the message box: attach a file, or add a link, a competitor, their ads, a campaign, a task and more.

Useful for

Anyone who wants an answer about the page in front of them without losing their place.