All releases

v.1.616

Sharper ⭐ on the people you target, the same in Companies and Sales

Checkgrow now reads each person's job title the way a person would, to decide which of your ICP's buying roles they hold, and shows the same ⭐ in Companies and in Sales.

CompaniesSales

What this solves

The ⭐ used to come from matching words in a title. A general "Legal Counsel" counted as your "Senior Legal Counsel M&A" while a "Corporate Legal Counsel" did not, and "Head of IT Sourcing" could count as information security. Companies and Sales also looked at different ICPs, so the same person could have a ⭐ in one place and not the other.

What changed

  • Titles are judged by meaning. Function comes first, then level: a Head or VP of a function fits that function's manager or director role, an analyst or assistant does not, and a general executive only fits executive roles.
  • A specialty role also fits the general version of the job. "Legal Counsel" and "Corporate Legal Counsel" fit "Legal Counsel M&A"; "Employment Law Counsel" or "Data Privacy Counsel" do not.
  • Any language counts. German, Italian, Spanish and other titles and abbreviations are read by what they mean.
  • One set of roles per company. Companies and Sales both use the company's own ICP plus any target positions you added to it, so a person has the ⭐ in both places or in neither.
  • Who is contacted first follows the sharper ⭐, and people searches stop once the roles you target are really found.
  • Nothing to set up. New people are judged as they are found; people already in your lists are updated within the next hours.

Where to find it

Companies → a company → the people and their ⭐, and Target positions. Sales → My targets and Leads: the ⭐, the role and the order of contact.

Useful for

Sales teams and founders whose ICP names specific buyers, such as legal, M&A, finance or IT security roles, and who want the right person at each company contacted first.

About Checkgrow

Checkgrow is an AI marketing and sales platform that researches the companies you target, finds the people who buy, and helps your team reach them in the right order. Companies and Sales share one picture of each account, so research and outreach always agree.

Learn more about Checkgrow