Teach, talk to and practice with your Sales Brain

What this solves

Teaching the Brain was spread over several pages, and you could not see what a rule changed before it reached a real person. New salespeople also had no guided start, and messages did not always follow the language of the person they were written for.

What changed

• Teach. Tell the Brain a rule, a project or an answer to an objection, or add a file. It saves the rule at once, says who it applies to, and you can undo it.
• Talk. Grow opens beside the page on the Brain's own conversation. Ask why it writes the way it does, what it knows, or how outreach is going, and save what you agree on as a rule.
• Practice. Pick a first message, a comment on a post or a follow-up, the language, and three leads (at random from your ideal customer profile, or chosen by country and role). Tell it what to change and all three are written again, with the changes highlighted. Your first three rounds are free.
• Setup for new salespeople, inside the Brain. Six short steps: describe the companies you want (the best ten are picked for you, under the company's ideal customer profile or your own), the people to write to at each, your writing language and first rule, a first practice round on your own leads, whether to warm people up first (off by default), and connecting LinkedIn or sending by hand.
• Language follows the person. A "Writes in" setting on each Brain: each lead's language, always one language, or only the languages you write, plus formal address. A rule such as "Write in Croatian" now always wins.
• Companies that fit none of your ideal customer profiles are no longer tagged with the primary one.

Where to find it

Sales › Sales Brain. Admins switch between the company Brain and each salesperson's Brain at the top.

Useful for

• Salespeople who want to see and shape their messages before they go out.
• Sales leads onboarding new team members.
• Teams selling in several countries and languages.