Your company's data, written in your language

What this solves

Until now the menus and buttons spoke your language, but the AI wrote your knowledge base, competitor analyses, reports, tasks and agent results in English, or in whatever language your website happened to use. Teams in Croatia, Brazil and other markets had to translate the work themselves.

What changed

• Suggested for you: we read the language your website is written in and suggest it, falling back to your country. You always confirm it yourself.
• One setting for the whole company: pick a content language when you add your company. Every AI feature then writes in it directly: Company Knowledge, ICPs and buyer personas, products and use cases, competitor analyses and updates, company research, website reports, insights, objectives and tasks, campaigns and creatives, agent results and what the AI Assistant saves for you.
• Written in the language, not translated afterwards: the AI writes natively, with the tone a professional in your market would use.
• Messages still follow the person you write to: Sales messages, comments and invitations keep matching the language of the person you contact.
• Clear about what changes: switching asks for confirmation and explains that new content follows the new language, existing content stays as written, and AI writing and translations should be reviewed before you publish.
• Change it later: company admins can switch the language in Company Profile. New content follows the new language; existing content stays as written and can be shown in another language, one item at a time or all at once (you see the cost first).
• Read anything in your language: a "View in" option on reports and analyses, and a Translate action on competitor ads and LinkedIn posts.
• Labels in your interface language: industries, seniorities, company sizes, notifications, onboarding tasks and progress messages now follow the language you chose for the interface. Emails follow it too.

Where to find it

When you add a company, the last step asks for the content language. Afterwards: Company Knowledge → Company Profile → Content language.

Useful for

Companies working outside English-speaking markets, and teams whose members read different languages.