Grow answers with the right Insights numbers, and says when data is incomplete

What this solves

• Asked about conversion value, Grow could reply that it had no value figure, even when your ad accounts and Google Analytics recorded one.
• Conversions from Meta and Google Ads were added into one total, even though each platform counts different things and may report in a different currency.
• Grow's breakdown by campaign could cover only part of the purchases or leads on your Insights page, and Grow presented it as complete.
• When no Google Analytics events were chosen yet, Grow said you had 0 events.
• When no Google Ads conversion action recorded a conversion in a period, Grow could say none were set up.

What changed

• Overall performance answers include conversion value and return on ad spend per platform, plus the key events you follow in Google Analytics with their revenue.
• Meta and Google Ads are reported side by side, each in its own currency. Grow no longer adds them into one total.
• When the campaign breakdown holds less than the Insights page shows, Grow gives the page total and says which days the breakdown is missing.
• Missing days in the campaign breakdown are filled in automatically, including the months loaded when you connect Google Analytics.
• With no events chosen, Grow says so and shows where to pick them, instead of reporting zero.
• A day with incomplete spend from Meta no longer replaces the spend we already have.
• Data questions asked on a fast model are answered on a stronger one, so the figures stay accurate.

Where to find it

Grow, from any page, when you ask about your performance, conversions, revenue or campaigns.

Useful for

• Trusting Grow's figures in reports and team updates.
• Asking about revenue and return on ad spend in one question.
• Seeing straight away when a number covers only part of a period.