# Lists fill themselves with an auto-assign rule

> A company list can now have a rule that picks which companies join it, today and whenever new ones arrive, and lists with the same rule take turns.

Version: v1.631
Date: 2026-11-05
Source: https://doc.checkgrow.com/changelog/v1-631-lists-fill-themselves-with-an-auto-assign-rule

## What this solves

- A list could only take every company whose best fit was its ICP. Teams where each salesperson works the same ICP in a different country could not split companies by location.
- When two salespeople worked the same region, one list took everything.
- A company's page opened with a band of numbers, and the basics (what the company does, where it is, how big it is) were hard to find.
- An empty People view said little about why nobody was there.

## What changed

- **Auto-assign** on Companies sets a rule for a list: an ICP plus optional locations, industries and company sizes. The rule shows how many companies match now.
- **Any ICP** takes every company in the locations, industries or sizes you pick, whatever ICP it was scored against.
- Matching companies nobody works yet join the list now, and new matching companies join on their own.
- When several lists' rules match the same company, the lists take turns.
- Customers, Don't contact, companies someone already works and companies taken out of a list by hand never join. Removing a rule keeps the companies it added.
- Lists that had "Adds companies on its own" switched on keep working as a rule.
- A company's page now opens with About, its industries and key facts (headquarters, employees, founded, LinkedIn followers, revenue), then its people.
- Empty People views explain what each step means and offer to show the step that has people.

## Where to find it

- Sales, Companies: Auto-assign, or Edit rule on a list.
- Sales, Companies: open a company.
- Sales, People: any step with nobody in it.

## Useful for

- Sales leads splitting one ICP across salespeople by country or region.
- Teams where several salespeople share a region and want companies shared fairly.