# Tell a campaign why you are contacting these people

> A campaign can now carry its own context, such as the event everyone in it attended or the news their companies share. Every message written for the campaign can use it.

Version: v1.631
Date: 2026-11-05
Source: https://doc.checkgrow.com/changelog/v1-631-tell-a-campaign-why-you-are-contacting-these-people

## What this solves

- Teams often run a campaign on people who share a story: visitors to a trade fair booth, or companies that just raised funding.
- Messages were written from what we knew about each person and company, so that shared reason never reached the message.

## What changed

- A new optional **Context** step in a campaign takes up to 2,000 characters in your own words.
- Invitation notes, first messages, follow-ups, replies and Edit with Grow use it as the reason for reaching out when it fits the person.
- Messages never claim more than the context says and never mention a campaign or a list.
- Comments on LinkedIn posts do not use it, because they are public.
- The campaign page shows the context under how and when the campaign sends.

## Where to find it

- Sales, Campaigns: New campaign, or Edit settings on a campaign.

## Useful for

- Following up with people you met at a conference or trade fair.
- Reaching companies after a funding round, an acquisition or another shared piece of news.