Knowledge Graph items now show what changed, where it came from, and take you straight to them

What this solves

The item sheet often said very little. A moodboard group showed "0 images", a knowledge field hid its value, and the history only said "Created". The open button usually landed on a general page, so you had to search for the item again. You also had no way to tell whether a file you uploaded since should change it.

What changed

• Update check on open. Knowledge Center items first look for changes suggested by files you imported, quoting the passage and naming the file. Click Review and apply to decide; nothing changes until you do. If new files or a website scan arrived since the item last changed, Check them with Grow asks Grow to look.
• Straight to the record. Open persona, Open competitor, Open product and the other open buttons land on that item: its detail opens, or the page scrolls to it and highlights it.
• What Grow reads. The Overview tab shows the item's actual content. An empty moodboard group explains what adding images changes, and a group with images shows them.
• History with sources. Each change shows where it came from (file import, manual edit, website scan or Grow), who made it, and links to the file or conversation.
• Ask Grow, faster. The arrow beside Ask Grow offers ready-made questions for that kind of item, and Do more with this links to Creatives, Campaigns, Sales and more.

Where to find it

Knowledge Center → Knowledge Graph → click any item.

Useful for

• Marketers keeping personas, ICPs and products current as new material arrives.
• Anyone who wants to check what Grow knows about an item and where it came from.
• Teams moving from the map to the record that needs work.