# Companies > Research any company with an AI cascade, prospect new accounts from your ICP, and build the target list your sales reps work from. Category: Sales Source: https://doc.checkgrow.com/docs/companies ## Overview Companies is your account-research workspace. Point it at a company — by website or name, by bulk spreadsheet, or through a company search driven by your [Ideal Customer Profile](https://doc.checkgrow.com/docs/ideal-customer-profile) — and it runs a research cascade covering the website, LinkedIn presence, firmographics, tech stack, decision makers, buying signals, PR and news, market landscape, a sales playbook and an AI fit score against your ICP. The workspace has four tabs: **Track** (default), **Search**, **Targets** and **Active Customers**. > **One profile, the whole pipeline** > > Your [Ideal Customer Profile](https://doc.checkgrow.com/docs/ideal-customer-profile) powers all of it: it becomes the company search query, its key-people titles auto-match the people in your Targets tab, and it drives the 1–10 fit score on every tracked company. ![Image #1 — Track tab with the all-companies table — revenue, employees, competitors, decision makers and fit scores](https://doc.checkgrow.com/images/docs/companies-track-table.jpg) ## Who needs it Companies is built for anyone who researches or prioritizes accounts: - *Sales leaders* building a scored, prioritized account list their team works from in [Sales](https://doc.checkgrow.com/docs/sales). - *SDRs and BDMs* who need decision makers, buying signals and a sales playbook before reaching out. - **Founders** prospecting a new market from their ICP instead of buying static lead lists. - *Marketing teams* importing an event or webinar attendee spreadsheet and researching every account in bulk. > **Credits** > > Research uses your credits. If your balance is low, the Track tab shows a banner with a **Top up credits** button. The button shows the estimated credits before you start. ## How to use it: track a company 1. **New Research**On the **Track** tab, click **New Research**. The "Track a new company" dialog opens — paste a company website or name and pick the matching company. For a spreadsheet of companies, click **Bulk upload** instead and map the the company name column and **Website** fields. 2. **Watch the cascade run**The research stages appear live, from "Scanning company website" and "Extracting LinkedIn intelligence" through "Ranking decision makers", "Hunting buying signals" and "Building sales playbook" to "Finalizing report". 3. **Read the report**Open the company to browse its report tabs: **Overview**, **LinkedIn Research**, **Active Ads** and **Server-side**. From **LinkedIn Research** or the Decision Makers list you can hand-pick any person as a target by clicking their card. 4. **Tune the scoring**Open Tracker Settings, pick your *Target ICPs* (pulled from the Knowledge Center) and write plain-English qualification rules under **Your own rules**, then click **Save**. Every tracked company is rescored in the background: 1–3 is Low, 4–7 Medium, 8–10 High, and the scorer cites which rules matched or missed. ![Image #2 — Search tab with ICP chips driving a company search and its matched company results](https://doc.checkgrow.com/images/docs/icp-apollo-search.jpg) ## How to use it: prospect from your ICP The **Search** tab finds new companies — and it only works from an [Ideal Customer Profile](https://doc.checkgrow.com/docs/ideal-customer-profile). With no ICP defined you'll see "Pick a target before searching" and an **Add your first ICP** button. 1. **Pick an ICP**Select an ICP chip from the strip at the top, or click **Add ICP** to create one. The ICP is converted into the company search query. 2. **Run search**Click **Run search**. It finds up to 400 matched companies. Results and previously saved companies live under the **Results** and **Saved** sub-tabs. 3. **Save or track**Tick the companies you want. The selection bar shows how many companies are selected — click **Save** to keep them for later, or **Track** (the button shows the company count and estimated credits) to run full research on each. ## Targets, customers and bulk actions ### Targets tab — the people list Sales works from The **Targets** tab lists all your targets — ICP matches plus people you've hand-picked. Rows marked "ICP target" were auto-matched from your ICP's key-people titles; rows marked "Manual target" were hand-picked from a company's Decision Makers or LinkedIn Research. The **Sales Rep** column shows which reps hold each person — this list mirrors live into [Sales](https://doc.checkgrow.com/docs/sales), where each rep sees it filtered by their own targeting. ### Active Customers tab Mark companies as customers from the Track tab's bulk bar with **Active Customer**. They move to the **Active Customers** tab so prospecting stays focused on net-new accounts. ### Table filters and bulk actions The all-companies table filters by name, domain or industry and supports saved filter views. Select rows to use re-scan people, **Active Customer** or **Delete**. Columns include Revenue, Employees, Competitors, Decision makers, Score and Status. ![Image #3 — Targets tab with the people list, their companies, locations and the Sales Rep column](https://doc.checkgrow.com/images/docs/companies-targets.jpg) ## Related features [Ideal Customer Profile — the profile that drives company search, target matching and fit scoring](https://doc.checkgrow.com/docs/ideal-customer-profile) [Sales — your Targets flow live to sales reps for outreach](https://doc.checkgrow.com/docs/sales) [Competitors — a tracked company's report can push a competitor into full tracking](https://doc.checkgrow.com/docs/competitors)