# Company Profile

> Your company's identity record — filled by the website scan and kept fresh by hand, per-field AI or chat.

Category: Knowledge Center

Source: https://doc.checkgrow.com/docs/company-profile

## Overview

Company Profile is your business's identity record: logo, Company Name, Website, Company Information, Company Vision, Company Offer, social and contact links, addresses, founding year, legal name, VAT, countries, Industry, Segment and Market. It is filled automatically by the website scan when you onboard, then kept up to date by you.

This page is the base company context for every AI feature — the [AI Assistant](https://doc.checkgrow.com/docs/ai-assistant), [AI Agents](https://doc.checkgrow.com/docs/ai-agents), the [campaign builders](https://doc.checkgrow.com/docs/campaigns), creative generation and [competitor](https://doc.checkgrow.com/docs/competitors) and [website](https://doc.checkgrow.com/docs/website) analysis all start from what's written here.

> **Update it once, use it everywhere**
> 
> Every AI workflow reads your Company Profile as its base context. Correct a value here once, and every assistant chat, agent run and campaign brief uses the new information immediately.

![Company Profile with the logo area, company name, website and the Refresh scan button](https://doc.checkgrow.com/images/docs/company-profile-page.jpg)

## Who needs it

Keep the Company Profile accurate if you are:

-   *Setting up the platform* — reviewing what the onboarding scan found and filling the gaps.
-   *A marketer* — the company description, offer and vision shape every AI-written campaign and post.
-   *Rebranding or repositioning* — a stale profile means the AI keeps describing the old company.
-   **An admin** — renaming the company is admin-gated, so ownership of this record sits with you.

> Every save on this page is recorded in [Knowledge History](https://doc.checkgrow.com/docs/knowledge-history) and recalculates your Knowledge Score, so changes are always traceable and reversible.

## How to use it

1.  **Fix a value by hand**Click the pencil icon on any card, edit the text and save. The change is logged in [Knowledge History](https://doc.checkgrow.com/docs/knowledge-history) straight away.
2.  **Fill a blank with AI Check**Empty fields show an **AI Check** button. Click it and the AI drafts the field from your website and existing knowledge — review the result and keep or adjust it.
3.  **Refine a filled field with Grow**Filled fields have an edit button with the Grow icon. Click it, describe the change — for example "Update the description to focus on..." or "Remove the part about..." — and click **Apply**.
4.  **Edit through Grow**Click **Edit with Grow** at the top of the page. Grow opens with your request ready, proposes the changes and waits for you to confirm.
5.  **Rebuild everything with Refresh scan**Click **Refresh scan** below your website. The "Re-scan this company?" window lists what gets rebuilt — brand identity, logo and colours; products, use cases and competitors; audience, personas and keywords — and what is kept. It also shows the estimated cost before you confirm.

## The website scan, in detail

### What the first scan fills automatically

The onboarding website scan populates Company Profile plus [Brand](https://doc.checkgrow.com/docs/brand), [Products](https://doc.checkgrow.com/docs/products), [Use Cases](https://doc.checkgrow.com/docs/use-cases), [Buyer Personas](https://doc.checkgrow.com/docs/buyer-personas), [Features & Items](https://doc.checkgrow.com/docs/features-items) and the [Media Library](https://doc.checkgrow.com/docs/media-library). Pages show loading skeletons while their section is being enriched, and the sidebar donut reads "Enriching...".

### When to use Refresh scan

Use **Refresh scan** after a major website update, a rebrand or a product launch. It rebuilds three areas: brand identity, logo and colours; products, use cases and competitors; and audience, personas and keywords.

A refresh deletes what the scan built before rebuilding it, including competitors you approved and buyer personas you edited. Those can't be restored afterwards, so copy anything you want to keep first. Your integrations, campaigns, chat history, uploaded files and confirmed industry, segment and country are kept.

### After the profile: add conversion URLs

The bottom of the page prompts "Add your main conversion URLs" with a **Go to Conversion Points** button. Setting up [Conversion Points](https://doc.checkgrow.com/docs/conversion-points) gives your campaigns real destinations to drive traffic to.

![Re-scan this company? window listing what is rebuilt, what is kept and the estimated cost](https://doc.checkgrow.com/images/docs/company-profile-rescan-dialog.jpg)

## Related features

[Brand — logo versions, colors, typography and tone of voice](https://doc.checkgrow.com/docs/brand)

[Conversion Points — the URLs your campaigns drive traffic to](https://doc.checkgrow.com/docs/conversion-points)

[Knowledge History — audit and recover profile field changes](https://doc.checkgrow.com/docs/knowledge-history)