# Competitors

> Discover and monitor competitors: website positioning, social growth, live LinkedIn and Meta ads, news and AI takeaways in one dashboard.

Category: Research & Report

Source: https://doc.checkgrow.com/docs/competitors

## Overview

Competitors is a market-monitoring workspace. It discovers your direct and indirect competitors plus global market leaders, researches each website and its positioning, finds their LinkedIn, Instagram and Facebook profiles, tracks follower growth, and pulls the LinkedIn and Meta ads they are running right now.

The workspace has five tabs: **Dashboard** (default), **Competitors** (with a count), **All posts**, **Competitors Ads** and **What changed**.

> **Intelligence that feeds your AI**
> 
> Competitor data flows into [AI Assistant](https://doc.checkgrow.com/docs/ai-assistant) answers and into the competitive context of [Campaigns](https://doc.checkgrow.com/docs/campaigns) — research it once and every workflow that needs market awareness uses it.

![Competitors Dashboard: where you stand on LinkedIn, Instagram and ads, the field to explore and the latest moves](https://doc.checkgrow.com/images/docs/competitors-dashboard.jpg)

## Who needs it

Competitors serves anyone who has to answer "what is the market doing?":

-   **Founders and strategy leads** keeping a live view of positioning, news and market movements.
-   **Marketers** studying competitors' currently-running LinkedIn and Meta ads before planning their own [campaigns](https://doc.checkgrow.com/docs/campaigns).
-   **Social media managers** benchmarking follower growth and top posts against the field.
-   **Sales teams** who need talking points on how they differ from the alternatives a prospect is considering.

> Spotted a competitor worth selling against — or learning from? Track them as a company in [Companies](https://doc.checkgrow.com/docs/companies) to run the full research cascade; tracked-company reports can also push a competitor into full tracking.

## How to use it

1.  **Scan with AI**On first visit you'll see "Discover Your Competitive Landscape". Click **Scan with AI** (it also auto-runs once when the list is empty) to let AI identify key competitors and global leaders in your industry.
2.  **Add Competitor**Click **Add Competitor** and enter the company name AND its website URL — the platform researches exactly that URL and never swaps it for a different domain. Pick the type (Direct Competitor, Indirect Competitor or Global Leader) and click **Add & Research**. Need more? **Research +5** finds 5 more market leaders, deduplicated against your list.
3.  **Set the ad scan**At the top right, click the scan button. It reads **Monthly scan** or **Weekly scan** and how many competitors are tracked. In **Competitor ad tracking**, switch **Automatic scans** on or off, pick the **Frequency**, choose the **Sources** (**LinkedIn Ads**, **Meta Ads**) and the competitors to track. The window shows the estimated Growth Credits per month and the maximum per full scan; you are charged only for work that completes. Click **Save schedule**. Opening the page never starts a scan. To refresh follower counts and posts, use **Refresh intelligence** on Social Media → Dashboard. Reliable growth charts appear once two real updates exist on different weeks.
4.  **Turn on Automatic updates**Use the **Automatic updates** toggle and choose **Weekly** or **Monthly** so intelligence refreshes on its own.
5.  **Inspect their ads**On the Competitors tab, each row shows LinkedIn and Meta ads buttons showing how many active ads each competitor is running — click one to view them. Clicking one opens the **Competitors Ads** tab pre-filtered to that competitor.

![Competitor ad tracking window: automatic scans, frequency, sources and the estimated monthly cost](https://doc.checkgrow.com/images/docs/competitors-ad-tracking.jpg)

## Dashboard and detail reference

### Dashboard tab

"Competitor intelligence — Company themes, website positioning, news, content and advertising signals in one view." Widgets cover themes, a keywords map, latest social posts, ads analysis, a social snapshot, news, AI takeaways, market position, social growth and top posts.

### Competitors tab

Search your list and switch between **Table view** and **Card view**. Per row: refresh research, remove, and the LinkedIn and Meta ads buttons.

### Competitor detail sheet

Opens with tabs **Overview**, **Website**, **LinkedIn** and **Instagram**, plus **Refresh Research** and **See Active Ads** actions.

![Competitors Ads tab filtered to one competitor's active Meta ads](https://doc.checkgrow.com/images/docs/competitors-meta-ads.jpg)

## Related features

[Companies — track a competitor as a company for the full research cascade](https://doc.checkgrow.com/docs/companies)

[Campaigns — competitor context sharpens campaign generation](https://doc.checkgrow.com/docs/campaigns)

[AI Assistant — answers draw on your competitor intelligence](https://doc.checkgrow.com/docs/ai-assistant)