# Conversion Points

> Manage the pages where visitors convert — with SEO and form analysis per URL, plus a UTM Builder for tracked campaign links.

Category: Knowledge Center

Source: https://doc.checkgrow.com/docs/conversion-points

## Overview

Conversion Points are the pages where visitors take action: contact forms, signup pages, demo bookings, and landing pages. The page is titled "Conversions" — "Manage your conversion URLs and UTM parameters".

Each conversion point is a URL the platform scans for SEO and form structure, and each carries its own saved UTM links. Every [campaign](https://doc.checkgrow.com/docs/campaigns) links a conversion point as its destination, and the AI campaign builder lists your conversion points as selectable goals.

> **Define once, track everywhere**
> 
> Define the conversion point once, build campaign UTM links from it, use those links in your campaigns, and measure the results in [Insights](https://doc.checkgrow.com/docs/insights). One record per conversion URL keeps all your tracking consistent.

![Image #1 — Conversions page with a conversion point card, its SEO score, form fields and the Add UTM button](https://doc.checkgrow.com/images/docs/conversion-points-page.jpg)

## Who needs it

Conversion Points are essential for anyone who sends traffic somewhere and wants to know what happened:

-   **Campaign managers** — every campaign needs a destination, and campaigns pick theirs from this list.
-   **Performance marketers** — build clean, consistent UTM links per channel instead of hand-typing parameters in ad platforms.
-   **SEO and web owners** — check each conversion page's SEO score, headings, and meta description.
-   **Form owners** — see exactly which fields the platform detected on each conversion form.

> UTM links are built and saved manually here — campaigns do not auto-generate them. What campaigns consume is the conversion point itself, as their destination and goal.

## Add a conversion point

1.  **Open the add sheet**Click **Add Conversion Point**. Paste the page URL into the URL field.
2.  **Auto-fill with Scan**Click the inline **Scan** button — "Click Scan to auto-fill details from the page". The platform reads the page and fills in the details for you to review.
3.  **Complete the details**Check the Title and Description, and set the Conversion Goal — "What action should visitors take on this page?". Pick a Category (Landing Page, Sign Up, Sales Form, Download, Calendar/Demo, Contact, or Other).
4.  **Set the conversion stage**Choose the Conversion Stage: **Landing** for a product or info page, or **Form** for the final conversion page. Save to add it to your list.

![Image #2 — Conversion point detail with the SEO Analysis score and the detected form fields table](https://doc.checkgrow.com/images/docs/conversion-point-detail.jpg)

## Build campaign UTM links

Each conversion point has its own UTM Builder for creating tracked links. The workflow: define the conversion point once, build a UTM link per channel or campaign, use those links in your ads and posts, and measure the results in [Insights](https://doc.checkgrow.com/docs/insights)' UTM Reporting.

1.  **Open the UTM Builder**Open the conversion point's detail sheet and go to its UTM Links. Click **Create New UTM**.
2.  **Fill in the UTM fields**Give the link a Label, then fill Source (e.g. linkedin), Medium (e.g. social), and Campaign (e.g. spring\_sale\_2024). Add Term and Content if you need finer tracking. The "Preview URL" updates live as you type.
3.  **Save and copy**Click **Save UTM** to add it to the "Saved UTMs" list, then **Copy URL** to grab the full tracked link.
4.  **Use it in your campaign**Paste the copied URL into your campaign ads and posts — the LinkedIn ad, the social post, the email button. Every visitor arriving through it carries your UTM parameters.
5.  **Measure in Insights**Track how each link performs in [Insights](https://doc.checkgrow.com/docs/insights)' UTM Reporting, powered by Google Analytics. Consistent Source/Medium/Campaign naming makes the reports easy to read.

![Image #3 — UTM Builder with the Create New UTM form and the saved UTM links list](https://doc.checkgrow.com/images/docs/conversion-points-utm-builder.jpg)

## SEO and Form Analysis

Because each conversion point is a scanned URL, its detail sheet doubles as a health check for the page itself:

### SEO Analysis

Shows the page's SEO Score, its H1 and H2 tags, Meta Description, and Keywords — so you can spot a conversion page with weak headings or a missing meta description before sending paid traffic to it.

### Form Analysis

A table of the form fields detected on the page. Use it to confirm the form the platform sees matches the form you intended — and to spot forms asking for too much.

## Related features

[Campaigns — every campaign links a conversion point as its destination](https://doc.checkgrow.com/docs/campaigns)

[Insights — UTM Reporting shows how your tracked links perform](https://doc.checkgrow.com/docs/insights)

[Website — full-site analysis beyond your conversion pages](https://doc.checkgrow.com/docs/website)