# Insights

> Your reporting hub: Google Analytics events, AI-summarised highlights, Meta and Google Ads reports, funnel mapping, UTM reporting and a shareable live report.

Category: Research & Report

Source: https://doc.checkgrow.com/docs/insights

## Overview

Insights is the reporting hub. One shared date range (default: last 30 days) drives five tabs — **Tracked Events**, **Data Explorer** (default), **Advertising**, **Funnel** and **UTM Reporting** — with **Refresh**, **Add Event** and **Share report** in the header.

All numbers come from server-side aggregation, and the AI narrates only figures it is given — no invented metrics.

> **One link, a live report**
> 
> **Share report** creates a public live link anyone can open — no Checkgrow account needed. It opens on your current date range, and viewers can change it themselves.

![Insights home with revenue, conversions, paid spend and cost per result cards, and the funnel by stage](https://doc.checkgrow.com/images/docs/insights-home.jpg)

## Who needs it

Insights replaces bouncing between GA, Meta Ads Manager and spreadsheets:

-   **Marketing managers** tracking which conversion events actually happen on the website.
-   **Performance marketers** comparing Meta and Google Ads spend, CTR, conversions and creatives in one place.
-   **Agencies and consultants** sending clients a live report link instead of a monthly PDF.
-   **Founders** who want an AI-summarised answer to "how did we do this month?" rather than raw tables.

> Looking for Instagram numbers? Instagram reporting lives under [Social Media](https://doc.checkgrow.com/docs/social-media), not in Insights.

## How to use it

1.  **Connect Google Analytics**On first visit, Tracked Events asks you to "Connect Google Analytics to discover your website's events and start tracking the ones that matter." Complete the OAuth flow and select your property — your website's events are discovered automatically.
2.  **Add Event**Click **Add Event** to open the "Add Events to Track" modal and pick the events that matter. Tracked events auto-backfill and get an AI funnel classification. You can track, pause, resume or sync each one, and set its funnel stage and priority.
3.  **Connect your ad channels**On the Advertising tab, connect **Meta** and **Google Ads** (LinkedIn is marked **Upcoming**) and pick the account per channel. Each channel shows the account name, the cached date range and a **Change account** option.
4.  **Classify your funnel**On the Funnel tab, click **Classify with AI** to map your tracked events into a TOFU / MOFU / BOFU funnel.
5.  **Share report**Set your date range, then click **Share report**. The public page shows Analytics, Funnel, Smart Reporting and Advertising with a "Powered by Checkgrow" footer. Anyone with the link can view; click **Disable public link** to revoke access at any time.

![Report live button with the Public Link panel open: the live link, Copy and Disable public link](https://doc.checkgrow.com/images/docs/insights-share-report.jpg)

## Tab reference

### Tracked Events

After connecting GA it shows a summary of every discovered Google Analytics event and how many you track. Track, pause, resume or sync events, and set each one's funnel stage and priority.

### Data Explorer

Pick a metric (Events, New Users or Total Users), scan the **Highlights** with the AI **Takeaways** card, read **Smart Reporting** ("AI-summarised insights for the selected range") and drill into the event data explorer.

### Advertising

Channel sub-tabs for Meta and Google Ads with spend, CTR, conversions, creatives and a hierarchy table per account.

### Funnel

Your tracked events mapped into TOFU / MOFU / BOFU stages via **Classify with AI**. Requires the GA connection.

### UTM Reporting

Filter by All campaigns / All sources / All mediums; the table breaks down Campaign/Source/Medium, Term, Content, Sessions, Users and New Users. The UTMs on your campaign links are generated from your [Conversion Points](https://doc.checkgrow.com/docs/conversion-points), so this tab closes the loop on which campaign drove which sessions.

![Funnel tab with tracked events placed in TOFU, MOFU and BOFU lanes](https://doc.checkgrow.com/images/docs/insights-funnel.jpg)

## Related features

[Conversion Points — the source of the UTMs on your campaign links](https://doc.checkgrow.com/docs/conversion-points)

[Social Media — where Instagram reporting lives](https://doc.checkgrow.com/docs/social-media)

[Campaigns — the campaigns whose performance you measure here](https://doc.checkgrow.com/docs/campaigns)