# Platform Overview > What Checkgrow is, how it works, and a tour of every feature — with links to each guide. Category: Getting Started Source: https://doc.checkgrow.com/docs/platform-overview ## Overview Checkgrow is an AI growth platform for your whole go-to-market: it researches your company, builds a living knowledge base about it, and then puts that knowledge to work — generating campaigns and ad creatives, running AI agents, finding and engaging sales targets, monitoring competitors, and reporting on what converts. Everything starts from one idea: *the more the platform knows about your company, the sharper everything downstream becomes.* [Checkgrow platform tour](https://doc.checkgrow.com/videos/checkgrow-platform.mp4) > **One knowledge base, every feature** > > Your [Knowledge Center](https://doc.checkgrow.com/docs/company-profile) is the fuel: campaigns, creatives, agents, sales targeting and the AI Assistant all draw on the same company knowledge — update it once and every workflow uses the new context. ## How Checkgrow works 1. **Scan your website**Add your website and Checkgrow researches it automatically — brand, products, audience, competitors and more become your starting Knowledge Center. See [Website Scan](https://doc.checkgrow.com/docs/website-scan). 2. **Refine your knowledge**Review what the scan built, fix anything, and let per-field AI or Grow fill the gaps. Your Knowledge Score shows how complete you are. 3. **Put the AI to work**Launch [campaigns](https://doc.checkgrow.com/docs/campaigns), run [AI Agents](https://doc.checkgrow.com/docs/ai-agents), build [sales outreach](https://doc.checkgrow.com/docs/sales) and read [Insights](https://doc.checkgrow.com/docs/insights) — all grounded in your own data. ![Image #1 — AI Assistant home — your daily overview with knowledge score, insights, team, competitors and trends](https://doc.checkgrow.com/images/docs/ai-assistant-home.jpg) ## Knowledge Center The single source of truth about your company. Thirteen connected areas: - **[Knowledge Graph](https://doc.checkgrow.com/docs/knowledge-graph)** — explore everything the platform knows as an interactive constellation. - **[Company Profile](https://doc.checkgrow.com/docs/company-profile)** — your identity record: what you do, vision, offer, contacts and market. - **[Brand](https://doc.checkgrow.com/docs/brand)** — logo, colours, typography, tone of voice, and a generated Design System. - **[Products](https://doc.checkgrow.com/docs/products)** — your catalogue with positioning, prices and media. - **[Features & Items](https://doc.checkgrow.com/docs/features-items)** — individual features and specs, linked to products and use cases. - **[Buyer Personas](https://doc.checkgrow.com/docs/buyer-personas)** — the people you market to; they drive campaign audience targeting. - **[Ideal Customer Profile](https://doc.checkgrow.com/docs/ideal-customer-profile)** — the companies you sell to; it powers lead discovery, sales targets and fit scoring. - **[Use Cases](https://doc.checkgrow.com/docs/use-cases)** — the concrete situations customers use you for. - **[Financial Data](https://doc.checkgrow.com/docs/financial-data)** — revenue, MRR/ARR, deal metrics and funding. - **[Conversion Points](https://doc.checkgrow.com/docs/conversion-points)** — the pages where visitors convert, with a UTM Builder for campaign links. - **[Media Library](https://doc.checkgrow.com/docs/media-library)** — your images and videos, scanned from your site or uploaded. - **[Moodboard](https://doc.checkgrow.com/docs/moodboard)** — visual references that guide AI ad generation. - **[Knowledge History](https://doc.checkgrow.com/docs/knowledge-history)** — every change logged for 30 days, with one-click recovery. ## Operations Your daily command centre: - **[AI Assistant](https://doc.checkgrow.com/docs/ai-assistant)** — your home screen and copilot in one: a live dashboard sidebar (knowledge score, insights, team, competitors, trends) next to a chat that answers from your data and can act — update knowledge, create campaigns, pull reports and run agents, always with your confirmation. - **[AI Agents](https://doc.checkgrow.com/docs/ai-agents)** — specialised AI workers for LinkedIn posts, emails, ads, articles and more; results become editable, approvable deliveries. - **[Tasks](https://doc.checkgrow.com/docs/tasks)** — the execution board where AI output, recommendations, milestones and manual work all become trackable work. ## Marketing From strategy to creatives to measurement: - **[Campaigns](https://doc.checkgrow.com/docs/campaigns)** — brief a campaign by chat or wizard; get a full AI briefing (goal, funnel, channel strategies, roadmap), then generate ad copy and on-brand images per channel and stage. - **[Social Media](https://doc.checkgrow.com/docs/social-media)** — social intelligence and engagement: your Instagram performance, competitor benchmarks, and AI-drafted replies and LinkedIn comments. - **[Content](https://doc.checkgrow.com/docs/content)** — an industry-trends radar that curates the articles shaping your market and turns them into content with AI Agents. - **[Website](https://doc.checkgrow.com/docs/website)** — an evidence-checked conversion audit of your site: scores, a 5-second test, blockers with exact fixes, and task ideas. ## Sales, Research & Report **Sales** — turn your ICP into pipeline: - **[Companies](https://doc.checkgrow.com/docs/companies)** — research any company with an AI intelligence report, prospect with ICP-driven company search, and build your target list. - **[Sales](https://doc.checkgrow.com/docs/sales)** — per-rep selling workspaces: a trained Sales Brain, paced LinkedIn connections and approve-before-publish engagement. - **[Leads](https://doc.checkgrow.com/docs/leads)** — Meta Lead Ads submissions with full attribution (pilot). **Research & Report** — know your market and prove your results: - **[Competitors](https://doc.checkgrow.com/docs/competitors)** — AI-discovered competitors with website, social and live-ads monitoring. - **[Insights](https://doc.checkgrow.com/docs/insights)** — Google Analytics events, Meta and Google Ads reporting, funnels, UTM reporting and shareable live client reports. ![Campaigns Overview with your campaigns, the monthly marketing budget and the headline numbers](https://doc.checkgrow.com/images/docs/campaigns-hub.jpg) ## Next steps Start with the [Website Scan](https://doc.checkgrow.com/docs/website-scan) to build your knowledge base, then explore the feature guides above. For data protection and compliance, see our security documentation. [Website Scan — how your knowledge gets built](https://doc.checkgrow.com/docs/website-scan) [Platform Security Standards](https://doc.checkgrow.com/docs/platform-security-standards)