# Products

> Your product catalogue — added by hand, drafted by AI, priced in one currency and exportable as a PDF.

Category: Knowledge Center

Source: https://doc.checkgrow.com/docs/products

## Overview

The Products page is your company's catalogue inside the Knowledge Center. Each product carries its name, category, description, audience, positioning, price, media and linked features — everything the AI needs to talk about what you sell.

This catalogue is consumed by the [campaign builder](https://doc.checkgrow.com/docs/campaigns) (which lists your products with price and category), marketing briefings, the [AI Assistant](https://doc.checkgrow.com/docs/ai-assistant) and the [Knowledge Graph](https://doc.checkgrow.com/docs/knowledge-graph).

> **The AI sells what you describe**
> 
> Campaigns, briefings and assistant answers are only as good as your product descriptions. A sharp Unique Selling Points list here becomes sharper ad copy everywhere.

![Image #1 — Products in table view with search, currency select, PDF export and the Add Product button](https://doc.checkgrow.com/images/docs/products-table.jpg)

## Who needs it

Keep the catalogue accurate if you are:

-   *A marketer* — every campaign picks its product from this list, price and category included.
-   *A product owner* — descriptions, differentiators and keywords written here become AI context everywhere.
-   *A sales rep* — the **Download all products as PDF** export doubles as a shareable product sheet.
-   *Just onboarded* — reviewing what the website scan drafted before your first campaign.

> The currency selector applies to all product prices at once — set it once and every price on the page, in exports and in campaign context uses it.

## How to use it

1.  **Add Product**Click **Add Product**. In the "Add New Product" dialog, describe the product in text or upload product documentation — the AI structures it into a full product card.
2.  **Start from nothing with AI Check**If the page shows "No products defined yet", click **AI Check** and the AI generates products from your website and existing knowledge.
3.  **Edit in the detail modal**Click a product to open its detail modal and work through the sections: **Essentials**, **Audience** and **Positioning**, plus price, media gallery and linked features. **Edit with Grow** helps rewrite any field, and the arrow buttons step to the previous or next product.
4.  **Set the currency**Use the currency select in the header — "Currency applied to all product prices" — so every price is displayed consistently.
5.  **Export as PDF**Click the PDF export button ("Download all products as PDF") to get the whole catalogue as a document. Use the search field and the card/table toggle to find and organize products as the list grows.

![Image #2 — Product detail with description, price plans and media gallery](https://doc.checkgrow.com/images/docs/product-detail-modal.jpg)

## What each product stores

### Essentials

Product Name, Category and Description — the core identity the AI leads with whenever it mentions the product.

### Audience

Primary Target User, Secondary Users and Customer Needs. This is product-level audience detail; your company-wide audience lives in [Buyer Personas](https://doc.checkgrow.com/docs/buyer-personas) and the [Ideal Customer Profile](https://doc.checkgrow.com/docs/ideal-customer-profile).

### Positioning

Unique Selling Points, Key Differentiators and Keywords — the raw material for ad copy and briefings. A per-row grammar check tidies the text and reports how many corrections it made.

### Media and linked features

Each product carries a media gallery and links to items in [Features & Items](https://doc.checkgrow.com/docs/features-items), so feature-level detail stays attached to the product it belongs to.

## Related features

[Features & Items — the feature-level catalogue linked to each product](https://doc.checkgrow.com/docs/features-items)

[Campaigns — pick a product and the builder uses its price and positioning](https://doc.checkgrow.com/docs/campaigns)

[Use Cases — the situations customers use your products in](https://doc.checkgrow.com/docs/use-cases)