# Social Media

> Social intelligence and engagement workspace: Instagram performance and comment replies, LinkedIn Find & Reply, influencer tracking and a competitor-aware dashboard.

Category: Marketing

Source: https://doc.checkgrow.com/docs/social-media

## Overview

Social Media is your social intelligence and engagement workspace, split into four sub-tabs: **Dashboard**, **Instagram**, **Find & Reply** and **Influencers**. It shows your social position versus competitors, your growth and winning content, and gives you practical next steps.

It is built for listening and engaging — reading performance, spotting what works and answering the conversations that matter.

> **No post scheduler**
> 
> Social Media has no post composer or publishing scheduler. The only outbound actions are replying to Instagram comments and posting comments on LinkedIn posts through Find & Reply — every AI suggestion is a draft you approve before it goes out.

![Image #1 — Social intelligence dashboard — Instagram and LinkedIn positions, engagement rate and competitor growth](https://doc.checkgrow.com/images/docs/social-intelligence-dashboard.jpg)

## Who needs it

Social Media is for anyone who owns the brand's social presence:

-   *Social media managers* tracking follower growth, reach and top posts without exporting from native analytics.
-   *Community managers* clearing the Instagram comment queue with AI-drafted replies.
-   *Founders and sales-adjacent marketers* joining relevant LinkedIn conversations via Find & Reply.
-   *Strategists* benchmarking against competitor growth and studying influencer content.

> Looking for paid advertising numbers? Meta and Google Ads reporting lives in [Insights](https://doc.checkgrow.com/docs/insights). Competitor ad libraries live in [Competitors](https://doc.checkgrow.com/docs/competitors) — the dashboard's "See competitor ads" link takes you there.

## How to use it

1.  **Complete your setup**On the Dashboard, use the "Complete your social intelligence setup" card: **Connect Instagram**, **Connect LinkedIn** and **Add competitors**. The Instagram tab's connect card does the same — "Bring your official profile, posts, comments and performance data into Social Media." Once connected you see your @username with a "Connected" badge and an **Update Instagram** button to refresh data.
2.  **Reply to Instagram comments**On the Instagram tab, "Latest comments" highlights unanswered comments ("Needs reply" vs "Answered"). Click **Reply** to write your own, or **Reply with Grow** for a draft. Edit it in the composer (limit 1000 characters — "AI suggestions are drafts; you approve every post."), then click **Post reply**.
3.  **Unlock Find & Reply**On the Find & Reply tab, click **Unlock Find & Reply** to "Monitor LinkedIn posts based on your priority keywords and get AI-generated comment suggestions." Set your keywords, then use **Scan Posts** — "Scan all ready" or select keywords individually (each has a weekly cooldown) and "Scan selected". Keywords off cooldown are scanned automatically when you open the page.
4.  **Generate and post a comment**Open a matched post, then use the **Generate Comments** dropdown — **Generate Random**, **Refer Comment** or **Select Context** (from your Context Library). Review and edit the AI comment, then post it.
5.  **Track influencers**On the Influencers tab, search a profile ("Search LinkedIn profiles…"), click **Confirm + start scraping** to add it, and use **Refresh posts** to update the feed of their posts. LinkedIn tracking requires **Sign in with LinkedIn**.

![Image #2 — Instagram tab with engagement intelligence, AI takeaways and the Latest comments list](https://doc.checkgrow.com/images/docs/social-instagram.jpg)

## Sub-tab reference

### Dashboard

"Your social position, competitor growth, winning content and practical next steps." Sections cover your position versus competitors, social growth, top posts and AI takeaways, plus the setup card and a footer link to "See competitor ads".

### Instagram

Your connected profile's metric rail (Followers, Growth, Post likes, Profile views / Accounts reached, Content views, Comments), a "Follower trend" chart (30D / 90D / All), "Engagement intelligence" with top posts and evidence-bound AI takeaways, and the "Latest comments" reply queue.

### Find & Reply

Monitors LinkedIn posts matching your priority keywords. Toolbar: a "LinkedIn Posts" tab (the Instagram source is marked "Coming soon"), **Context Library**, the **Generate Comments** and **Scan Posts** dropdowns and a settings gear. Search in "Normal" or "Job Position" mode and save views ("All Posts", **Save View**). Requires an explicit unlock.

### Influencers

Track specific LinkedIn and Instagram profiles: platform tabs in the sidebar, profile search, add with **Confirm + start scraping**, then read their post feed and **Refresh posts** when you want the latest.

> Find & Reply (like Trends in [Content](https://doc.checkgrow.com/docs/content)) needs an explicit unlock before first use — and the two features share the same keyword configuration.

## Related features

[Competitors — the competitor profiles and ads behind the dashboard benchmarks](https://doc.checkgrow.com/docs/competitors)

[Insights — paid advertising and website analytics reporting](https://doc.checkgrow.com/docs/insights)

[Content — industry trends that share your keyword setup](https://doc.checkgrow.com/docs/content)