# Use Cases

> Document the concrete situations customers use your product in, with a structured 9-field schema the AI uses in campaigns and briefings.

Category: Knowledge Center

Source: https://doc.checkgrow.com/docs/use-cases

## Overview

Use Cases capture the concrete situations customers use your product in — who is doing what, why, and what success looks like. Each use case follows the same 9-field schema, so the AI always has structured, comparable answers instead of loose notes.

Use cases feed campaign creation and marketing briefings, link to your [Features & Items](https://doc.checkgrow.com/docs/features-items), count toward your knowledge score, and appear in the [Knowledge Graph](https://doc.checkgrow.com/docs/knowledge-graph).

> **Structured once, used everywhere**
> 
> Every use case you define becomes reusable context: campaign builders and marketing briefings pull from these fields, so a well-written use case sharpens every AI output that references it.

![Image #1 — Use Cases cards with target roles, examples and keywords, plus the Add Use Case button](https://doc.checkgrow.com/images/docs/use-cases-page.jpg)

## Who needs it

Use Cases matter to anyone who explains what your product does in the real world:

-   *Marketers* — ground [campaign](https://doc.checkgrow.com/docs/campaigns) messaging in real customer situations instead of feature lists.
-   *Founders and product leads* — keep a single agreed record of who the product serves and the value it delivers.
-   *Sales teams* — answer "does this work for a company like ours?" with documented real-life examples.
-   *Content writers* — pull search keywords and success signals straight into articles and landing pages.

> Use cases describe situations; [Features & Items](https://doc.checkgrow.com/docs/features-items) describe capabilities. Link the two so every feature is tied to a reason someone needs it.

## How to use it

1.  **Seed the page with AI Check**If the page shows "No use cases defined yet", click **AI Check**. The AI generates a first set of use cases from your website and existing company knowledge — review and refine them rather than starting from a blank page.
2.  **Add a use case from a description**Click **Add Use Case** and describe the situation in plain language — for example "Enterprise companies needing to automate their customer onboarding process...". The AI drafts all nine fields from your description.
3.  **Or generate from documents**In the same dialog, upload documentation instead of typing — case studies, sales decks, or process docs. The AI extracts the use case details from the file.
4.  **Refine in the detail overlay**Open a use case and click **Edit** to change any field inline, then save. Manage the "Real-Life Examples" and "Search Keywords" lists, or use **Edit with Grow** to rewrite a field.
5.  **Search and switch views**Use the "Search use cases..." box to find one quickly, and the card/table toggle to switch between browsing cards and scanning a compact table.

## The 9 fields of a use case

Every use case is built from the same nine fields. Filling them all gives the AI the full picture:

### Use Case Name

A short, recognisable label for the situation — the name that appears on the card and in the Knowledge Graph.

### Business Context

The situation the customer is in: their industry, setup, and the circumstances that make this use case relevant.

### Primary Job to Be Done

The one core job the customer is "hiring" your product to do in this situation.

### Target Users & Roles

Who is actually using the product here — the roles and job titles involved.

### Core Value Delivered

The outcome the customer gets — the value your product delivers in this scenario.

### Process Stage / Trigger

When this use case kicks in: the stage of the customer's process, or the event that triggers the need.

### Success Signal

How the customer knows it worked — the measurable or observable sign of success.

### Search Keywords

The terms people search when they have this problem — useful for content and campaign targeting.

### Real-Life Examples

Concrete examples of customers or scenarios where this use case played out, kept as a list you can extend over time.

![Image #2 — Use case detail with Business Context, Job to Be Done, Core Value and Success Signal](https://doc.checkgrow.com/images/docs/use-case-detail.jpg)

## Related features

[Campaigns — use cases feed campaign creation and marketing briefings](https://doc.checkgrow.com/docs/campaigns)

[Features & Items — link features to the use cases they serve](https://doc.checkgrow.com/docs/features-items)