# Website Scan > How Checkgrow researches your website and builds your Knowledge Center automatically. Category: Getting Started Source: https://doc.checkgrow.com/docs/website-scan ## Overview The Website Scan is your starting point in Checkgrow. You give the platform one thing — your website address — and it does the heavy lifting: it reads your site, runs AI research on top of it, and organizes what it learns into your [Knowledge Center](https://doc.checkgrow.com/docs/company-profile). Instead of filling in dozens of empty forms, you start from a knowledge base that is already largely built — and spend your time correcting and enriching it. > **Why it matters** > > Every AI feature — campaigns, creatives, agents, sales targeting, the assistant — works from this knowledge. A well-built Knowledge Center is the difference between generic AI output and output that sounds like your company. ![Add a company window with the website field and the Continue button](https://doc.checkgrow.com/images/docs/add-new-company-dialog.jpg) ## What the scan builds The scan combines what your website says with AI research about your market. Out of it, Checkgrow drafts the core of your Knowledge Center: ### Company Profile What your company does, its vision and offer, contact details, industry, segment and market — the identity record every AI feature reads first. See [Company Profile](https://doc.checkgrow.com/docs/company-profile). ### Brand identity, logo & colours Your logo, colour palette, the fonts detected on your site, and a first draft of your brand identity and tone of voice. See [Brand](https://doc.checkgrow.com/docs/brand). ### Products & Use Cases The products and services found on your site, structured with descriptions and positioning, plus the concrete situations customers use them in. See [Products](https://doc.checkgrow.com/docs/products) and [Use Cases](https://doc.checkgrow.com/docs/use-cases). ### Audience & personas A first draft of who you sell to — audience descriptions, keywords and starting buyer personas you can refine. See [Buyer Personas](https://doc.checkgrow.com/docs/buyer-personas). ### Competitors AI-discovered direct competitors and market leaders in your space, each researched with its own profile. See [Competitors](https://doc.checkgrow.com/docs/competitors). ### Media The images and videos found on your website, saved into your library for reuse in campaigns and creatives. See [Media Library](https://doc.checkgrow.com/docs/media-library). ## How it works Without going deep into the technical side: the platform crawls your public website pages, then runs a series of AI research steps on top — understanding your positioning, your market and your audience — and writes the results into the right Knowledge Center sections. Each section shows its progress while it is being enriched, and everything lands with a full audit trail in your [Knowledge History](https://doc.checkgrow.com/docs/knowledge-history). 1. **Add your website**Paste your website address when you add your company, and click **Continue**. Checkgrow opens your first results page, where progress appears as the build runs. 2. **Confirm your details and let it run**On the **Is this you?** card, check your industry, country, writing language and social profiles, then click **Looks right**. These details shape everything Checkgrow writes for you. The build then runs in the background, so you can keep using the platform. 3. **Review what was built**Open the [Knowledge Center](https://doc.checkgrow.com/docs/company-profile) and read through each section. Your Knowledge Score (visible in the sidebar) shows how complete your knowledge is — from Novice up to Master. 4. **Correct and enrich**Fix anything the scan got wrong with a click, use **AI Check** on empty fields, or use **Edit with Grow** to change whole sections. The scan gives you a strong draft — your corrections make it yours. 5. **Refresh the scan when your site changes**Relaunched your website? On [Company Profile](https://doc.checkgrow.com/docs/company-profile), click **Refresh scan**. The confirmation window shows the estimated cost before you start. A refresh replaces everything the scan built, including brand, products, use cases, competitors and buyer personas, and it removes anything you edited or approved in those sections. Your integrations, campaigns, chat history and uploaded files are kept. Only company admins can run it. ![Company Profile with the logo area, company name, website and the Refresh scan button](https://doc.checkgrow.com/images/docs/company-profile-page.jpg) ## After the scan With your knowledge in place, the platform opens up: the [AI Assistant](https://doc.checkgrow.com/docs/ai-assistant) answers with your real context, [Campaigns](https://doc.checkgrow.com/docs/campaigns) generate briefings grounded in your products and personas, and [AI Agents](https://doc.checkgrow.com/docs/ai-agents) write in your voice. > A few sections are yours to complete by hand — the scan can't know your [financial metrics](https://doc.checkgrow.com/docs/financial-data) or your [Ideal Customer Profile](https://doc.checkgrow.com/docs/ideal-customer-profile). Filling those two unlocks fit scoring, lead discovery and sales targeting. ## Related features [Platform Overview — tour of every feature](https://doc.checkgrow.com/docs/platform-overview) [Company Profile — review and edit what the scan built](https://doc.checkgrow.com/docs/company-profile) [Knowledge History — review and recover field changes](https://doc.checkgrow.com/docs/knowledge-history)